Safaricom apologises for 44444 text messages to customers

Safaricom has apologised for causing an “inconvenience” after a number of its customers reported receiving suspicious text messages from the number 44444.

The telecommunications giant said in a reply to a customer’s tweet that the suspicious messages “came as a result of a system issue that is currently under resolution”.

“Apologies for the inconvenience,” Safaricom said.

In another tweet, the company said the SMS messages were “sent in error via 44444. Please ignore the text”.

It is common in Kenya for fraudsters to send text messages to people they think can give them secret personal information to steal money.

So, many people many have been confused by the 44444 messages, thinking they must have been from fraudsters.


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